Norman Fairclough - This the theorist suggested that political correctness isn't enough, we need to change society and the way it thinks about minority groups. For example there is no point arguing whether the word 'chairman' is sexist and instead the issue is that women are underrepresented in parliament.
Prescriptivist View of Political Correctness - This group may be in favour of political correctness as it's prescribing 'correct' language. However it could also be seen as language change and an attack on the language, linking to decay and the crumbling castle metaphor.
Descriptivist View of Political Correctness - They may see political correctness as a form of prescriptivism and therefore be against it.
Plain English Campaign - Since 1979, the Plain English Campaign have been campaigning against 'gobbledygook'. jargon and misleading public information. They have helped many government departments and other official organisations with their documents, reports and publications. They believe that everyone should have access to clear and concise information. Funded by offering their editing services to help clients get their publications up to scratch.
The Crystal Mark - The Crystal Mark is our seal of approval for the clarity of a document. It now appears on over 21,000 different documents in the UK and in other countries including the USA, Australia, Denmark, New Zealand and South Africa. It is the only internationally recognized mark of its kind.
Dog Whistle Politics - Dog whistle politics usually refers to the use of certain code words or phrases that are designed to be understood by only a small section of the population. The term alludes to the sound of a dog whistle, which can only be heard by the intended audience (the dog). Dog whistle terms are only noticed and understood by the people they are intended for.
World Englishes - World Englishes is a term for emerging localised or indigenized varieties of English, especially varieties of English, especially varieties that have developed in territories influenced by the United Kingdom or the United States.
Why is English Language changing?
- External Factors - external pressures will affect how language is used, either social, cultural or technological. We also borrow/loan words from other languages 'bungalow' (Hindi)
- Internal factors - aspects of the language itself contribute to change, ie. Assimilation - sounds that are adjacent to each other 'become similar', with one sound moving towards the other to make pronunciation simpler. And Omission - when speaking at speed, some sounds within a group of sounds might be left out. We further adapt existing words by modifying them ie. blending, compounding etc.
